Turgon
Brand Identity · Digital Design · Website · 3D Renderings
Turgon AI is an AI-native system integrator that helps enterprises automate data infrastructure, build smarter workflows, and accelerate analytics. I led the brand design for it, creating a cohesive identity across the brand, website, marketing materials, and ad campaigns. Additionally, I designed and rendered a series of 3D characters that brought the company’s six AI agents to life—blending technology with a human touch.
Brand Identity
The identity began with three conceptual directions. Once one was selected, we iterated through multiple rounds—testing color, tone, and visual character across a spectrum from formal and serious to friendly and playful. The final design lands at a sweet spot between the two: intelligent yet approachable.
Digital Ads
The ads highlight the balance between typography, shapes, colors, and icons, showing how gradients and solid tones are used intentionally to create visual harmony.
Website Initial Exploration
Turgon is redefining system integration by combining AI agents and human expertise to modernize enterprise IT and data infrastructure. For my exploration, I wanted to create a visual metaphor that felt both unique and tangible—so I used Spline to design an interactive cube representing how discrete systems connect and integrate effortlessly.
The cube below is fully interactive—connect the pieces and experience integration in motion.
Website Actual Designs
But to be fair, delighting users on web isn’t the sole objective. The stakeholders raised a valid point, the early explorations, while creatively strong, felt too minimal and didn’t fully convey the intended depth. I still believe those concepts had value; however, by incorporating the stakeholders’ ideas and direction, the subsequent iterations pushed the work further, resulting in stronger and more refined designs. Scroll through the pages below to see how the project evolved. Check out full website here!
3D Renderings
What made this project especially fun was diving into the abstract idea of “integration” and its many layers, then translating that thinking into 3D renderings that visualize it in a tangible way.
Turgon features seven AI Agents that operate behind the scenes alongside humans to deliver seamless integrations. One of our goals was to give these agents a touch of personality—human enough to feel relatable, but not so much that they could be mistaken for real people.
I started by creating a 3D character and a series of animated patterns inspired by each agent’s specialty. Using AI, I then evolved those designs into distinct personalities that represent Turgon’s six agents. Below is a glimpse of them all—you can explore more on Turgon’s homepage here!
3D Characters
Marketing Materials
To bring it all to life, we created a suite of marketing materials. The slide deck below highlights how the design system unified the entire visual language.
