Intellimize
Brand Refresh · Digital Design · Website · UI UX Design
Intellimize, a Webflow company, is an AI-powered platform that helps marketers optimize and personalize websites to boost conversions. I worked with their marketing team for over a year on a comprehensive brand and website refresh, developing new fonts, colors, icons, and illustrations and leading two award-winning integrated campaigns that strengthened clarity and performance.
Digital Ads
As part of our brand refresh, we wanted to test its application in a practical setting. To achieve this, we created social media ad templates, as they incorporate the use of our new colors, fonts, product illustrations, and graphic elements.
Website Refresh
The brand refresh aimed to improve the website's look and feel. The old design, with its black backgrounds and one green accent, felt too dim and dark. I introduced more cheerful, vibrant colors while retaining green for consistency.
We also updated the fonts to enhance readability. The original single display font (Epilogue) used for both headlines and body text was hard to read, so I introduced a new, more legible font (Manrope) for the body text.
Click or hover around the Figma prototype on the left to see some cool interactions.
Product Illustrations
One of the most challenging yet rewarding projects was to fully understand the product and its capabilities and then convey that complexity through simple product illustrations. The illustrations below were created for the "How It Works" page, outlining in straightforward steps what you can do & achieve with Intellimize.
Funnel Vision Logo
Funnel Vision is Intellimize's monthly newsletter, aimed at marketers. I was tasked with creating a logo that embodied a fun and whimsical feel, in line with the newsletter's engaging content.
