ForceEquals
ForceEquals is an AI-native platform that turns complex software initiatives into clear, actionable plans. It identifies challenges, uncovers needs, and generates best-fit solutions automatically. I developed a premium, high-end brand identity with a clean, AI-forward aesthetic and a calm, neutral palette. The system evolved alongside the product as it expanded from a simple matchmaking tool into a fully automated AI project planner.
Zingtree
Zingtree is a cloud-based CX platform that helps teams build interactive decision trees and scripts for smoother agent and customer experiences. I led the full rebrand and digital transformation—revamping the identity, website, design system, and marketing ecosystem to bring greater clarity, warmth, and cohesion, resulting in stronger engagement and higher conversions.
Archy
Archy is a dental practice management platform that streamlines scheduling, patient records, billing, and daily operations. I led a full rebrand, modernizing its outdated identity with a new logo, color palette, and icon system. I also created digital ads, web assets, UI applications, and event collateral to ensure a cohesive brand across every touchpoint.
Intellimize
Intellimize, a Webflow company, is an AI-powered platform that helps marketers optimize and personalize websites to boost conversions. I worked with their marketing team for over a year on a comprehensive brand and website refresh, developing new fonts, colors, icons, and illustrations and leading two award-winning integrated campaigns that strengthened clarity and performance.
